Privacy Policy
Last Modified: October, 2026
13TH STREET BATHS LLC d/b/a GREENWICH VILLAGE BATHS (“Greenwich Village Baths,” “Company,” “us” or “we””) respects your privacy and is committed to protecting it through our compliance with this privacy policy. This policy describes the types of information we may collect from you or that you may provide when you visit our website www.greenwichvillagebaths.com (the “Website”), when you create an account with us to use the Website, if such functionality is available, when you book or purchase visits, prepaid packages, and other goods and services from us, whether through the Website or at our facility (such visits, prepaid packages, and other goods and services, the “Onsite Services” and, together with the Website, the “Services”), and our data collection and handling practices.
This privacy policy is part of the Terms of Use applicable to the use of our Services. Please review this policy together with the Terms of Use, to understand all of your rights and obligations, and how we operate our Services.
YOU ACKNOWLEDGE THAT WE USE SERVICE PROVIDERS AND THIRD-PARTY TECHNOLOGIES, INCLUDING COOKIES, PIXELS, WEB BEACONS, ANALYTICS SERVICES, AND OTHER TECHNOLOGIES THAT TRACK YOUR ACTIVITIES AND COLLECT DATA ABOUT YOU AS YOU NAVIGATE OUR WEBSITE. THESE THIRD PARTIES AND SERVICE PROVIDERS MAY INTERCEPT YOUR COMMUNICATIONS, COLLECT DATA ABOUT YOU, MONITOR YOUR INTERACTIONS WITH THE WEBSITE, TRACK YOUR ACTIVITIES ON OUR WEBSITE AND ACROSS DIFFERENT CHANNELS, AND MAY COLLECT ENOUGH INFORMATION ABOUT YOU AS YOU USE OUR WEBSITE TO BE ABLE TO IDENTIFY YOU ON THEIR OWN PLATFORMS (E.G., SOCIAL MEDIA PIXELS). BY USING THE WEBSITE, YOU SPECIFICALLY CONSENT TO THIS INTERCEPTION, TRACKING AND DATA COLLECTION.
This privacy policy applies to information we collect:
· On the Website;
· In email, text, and other electronic messages between you and the Website;
· Through mobile and desktop applications, if any, that you download from the Website, if this policy is posted to them;
· When you interact with our advertising and applications on third-party websites and services, if such advertising or applications include links to this policy;
· At our facility, including when you check in, present identification, accept the Guest Waiver, attend events, sign up for our SMS program, or make purchases using a wristband assigned to you during a site visit;
· When you book or purchase Services by telephone, by email, or in person; and
· Through any other means associated with or relating to the Services.
This policy does not apply to information collected in any other way, or by third parties (including advertising on our Website – such collection is governed by applicable third party terms).
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using the Services, you agree to the terms of this privacy policy.
This privacy policy may change from time to time. Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check the privacy policy periodically for updates.
Our Services are intended solely for individuals eighteen (18) years of age or older, and admission to our facility is limited to guests who are eighteen (18) years of age or older. No one under age eighteen (18) may provide any personal information to us or on or through the Services.
We do not knowingly collect personal information from children under the age of eighteen (18). If you are under eighteen (18), do not use or provide any information on this Website or on or through any of its features or register on the Website (if such feature is available), make any purchases through the Website (if such feature is available), use any of the interactive or public comment features of this Website (if such feature is available) or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.
If we learn we have collected or received personal information from a child under eighteen (18) years of age, we will delete that information. If you believe we might have any information from or about a child under the age of eighteen (18), please contact us at privacy@greenwichvillagebaths.com.
We and our service providers may collect several types of information from and about users of our Services (some of which is considered “personal information” pursuant to applicable law), including:
· Identifiers, such as name, mailing address, e-mail address, telephone number, or any other information that we collect through the Services, which applicable law may consider personally identifiable, personal information, personal data, and other such designations;
· Information about the device you use to access the Website;
· Your IP address, Identifier for Advertisers (“IDFA”), Android/Google Advertising ID, International Mobile Equipment Identity (“IMEI”), or another unique identifier;
· Your device characteristics and functionality (including information about your operating system, hardware, mobile network, browser, browser language, etc.);
· Referring and exit web pages and URLs;
· Your browsing history, including the areas within our Website that you visit and your activities there, including remembering you and your preferences;
· Your device location or other geolocation information;
· Certain other device data, including the time of day you visit our Website;
· Information about your internet connection and internet provider;
· Account information, such as your username, password, and account preferences, if you create an account with us;
· Booking and transaction information, such as the dates and times of visits you book, the prepaid packages and other goods and services you purchase, your cancellations, no shows, and credits, and purchases you make at our facility;
· Payment information, such as your payment card type, the last four digits of your payment card number, and billing information;
· Information about the guests you bring to our facility, such as the name and contact information of any guest for whom you book a visit or who attends a visit with you;
· Information you provide when you accept our Guest Waiver, such as your name, contact information, signature, and the date of your acceptance;
· Age and identity information;
· Images and video recordings of you captured by our staff or photographers if you attend events at our facilities, or through closed-circuit television (CCTV) cameras that we operate in certain areas of our facility for safety and security purposes (although none such cameras are located in changing rooms, showers, restrooms or wet areas); and
· Your communications with us, including feedback, questions, and requests, and your marketing preferences.
We and our service providers collect this information:
· Directly from you when you provide it to us, such as when filling in forms on the Website (including when you register for an account, subscribing to a service, signing up for our SMS marketing program, or requesting something from us, or when you fill out surveys, if any such features are available to you).
· Automatically as you navigate through the Website, including through the use of cookies, web beacons, and other tracking technologies (including information about your network or computing device) and analytics services;
· At our facility, including when you check in, present identification, accept the Guest Waiver, attend events, or make purchases;
· From other guests, such as a guest who books a visit for you or brings you to our facility;
· From third parties, for example, our business partners and service providers;
· Records and copies of your correspondence (including email addresses), if you contact us through the Website;
· When you engage in transactions on our Website;
· When you run searches on our Website; and
· When you contact our customer service agents, if available.
As you navigate through and interact with our Website, we may use third-party automatic data collection technologies to collect certain information about you, your equipment, your technology providers, and your activities, including:
· Details of your visits to our Website, including traffic data, browsing patterns, location data, logs, and other communication data and the resources that you access and use on the Website; and
· Information about your device and about your internet connection and service provider, as set forth above.
As you visit our facilities and make purchases, we may use other data collection mechanisms, including through third parties, to collect information about you, your purchases and you activities, such as what you bought and when, what services you purchased, how many times you attend our facilities, if you cancel reservations for treatments, etc.
You acknowledge and understand that our service providers will be collecting information about you, and may monitor and intercept your communications and actions on our Services as you browse the Website, and as you interact with or use our Services. These service providers may use the information they collect for their own benefit. You specifically agree to this arrangement, and consent to your communications and information being intercepted by our third party providers.
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).
The information we collect automatically may be statistical data and may also include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. This information enables us to:
· Allow you to use and access the Services;
· Prevent fraudulent activity and improve security functionality;
· Assess the performance of the Website and understand our customers and their preferences and use of our Services, including as part of our analytic practices or otherwise to improve the content, products or services offered through the Services;
· Offer you enhanced functionality when accessing the Website, including identifying you when you sign into our Website, and keeping track of your specified preferences;
· Deliver content relevant to your interests on our Website and third-party sites based on how you interact with our advertisements and/or content;
· Estimate our audience size and usage patterns;
· Speed up your searches; and
· Analyze our services and products and perform market research.
When you visit or leave our Website by clicking a hyperlink or when you view a third-party site that includes our plugins or cookies (or similar technology), we may automatically receive the URL of the site from which you came or the one to which you are directed.
We may also receive location data passed to us from third-party services or GPS-enabled devices that you have set up, which we may use for fraud prevention and security purposes. We may also use this information to provide customized services, content, and other information that may be of interest to you. If you no longer wish for us, our affiliates, or our service providers to collect and use location information, you may disable the location features on your device. Consult your device manufacturer settings for instructions on how to do this. Please note that if you disable such features, your ability to access certain features, services, content, or products may be limited or disabled.
The technologies we use for this automatic data collection may include:
· Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. Note that while you can set your browser to not allow cookies, we may not be able to honor that request, and may track your activity and collect information about you and your online activities even when the browser is set to “do not track”;
· Web Beacons, Pixels and Tags. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity);
· Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Website, such as information about the links you click on;
· ETag, or entity tag. An ETag, or entity tag, is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. It is one of several mechanisms that HTTP provides for web cache validation. These allow websites to be more efficient and not serve content again, when data is already cached and ready to view;
· Fingerprinting. Fingerprinting refers to the collection and analysis of information from your device, such as your operating system, plug-ins, system fonts and other data, for purposes of identification;
· Recognition Technologies. Recognition technologies refers to various technology features used by websites, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user); and
· Log Files. These track actions occurring on our Website, and which help us collect your IP address, browser type, Internet service provider, the webpages from which you came or to which you go before and after visiting our Website, and the date and time of your visits.
Google Analytics
We may use Google Analytics, a service provided by Google LLC (“Google”) for various purposes, including potentially to analyze traffic on our Website, to grow our business, to improve and develop our services, to monitor and analyze use of our services, to aid our technical administration, to increase the functionality and user-friendliness of our services, and to verify that users have the authorization needed for us to process their request. Google may collect your IP address, and other information (although typically not your name), and utilizes the data collected to track and examine the use of our Website, and to prepare reports for us based on your activities online, among other uses. As part of Google Analytics, Google tracks many variables, including what website you visited prior to coming to our Website, how long you stay on a particular page, and your geographic location. Please be aware that Google uses the data it collects from our Website for its own purposes, and we do not control or direct such usage. Please visit Google’s privacy policy to understand how Google uses the information it collects: https://policies.google.com/privacy?hl=en-US
You may be able to opt out of the use of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout/.
Meta Pixel
We may use the Meta Pixel, a set of device data collection tools provided by a third party, Meta Platforms, Inc. (“Meta”), to obtain information about how you use our Website and to measure and improve the effectiveness of our advertising on Meta’s platforms, including Facebook and Instagram. In providing these services to us, Meta may collect information about you, including the pages you view on our Website; the actions you take on our Website, such as booking a visit or making a purchase; your IP address; information about your device and browser; and other data collected by automated means, and Meta may associate that information with any Facebook or Instagram account you maintain. Meta may use such information for its own purposes, which we do not control. By using our Website, you consent to this data collection, storage, and processing by us and Meta. Please visit Meta’s privacy policy to understand how Meta uses the information it collects: https://www.facebook.com/privacy/policy/.
TikTok Pixel
We may use the TikTok Pixel, a set of device data collection tools provided by a third party, TikTok Inc. (“TikTok”), to obtain information about how you use our Website. This information may be about any action that you have taken on your journey on our Website, including when you view a page describing our Services, book a visit, or make a purchase. In providing these services to us, TikTok may collect personal information about you, including advertisements you have clicked on or interacted with; your other clicks on our Website; the time you took certain actions on our Website; when you viewed a page; when you made a purchase; your IP address and geolocation; information about the device, operating system, and browser that you access our Website using; and other data collected by automated means. TikTok may share such information with us, and also use such information for its own purposes which we do not control. We may use this information to measure the effectiveness of our services and provide advertisements that we think may be of interest to you. By using our Website, you consent to all of this data collection, storage, and processing by us and TikTok. Please visit TikTok’s privacy policy to understand how TikTok uses the information it collects: https://www.tiktok.com/legal/page/us/privacy-policy/en.
We may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of certain targeted advertising, and learn more about your options related to such advertising, by using the links below:
· Facebook: You can learn more about customizing your Facebook advertising preferences by visiting https://www.facebook.com/help/109378269482053. You can learn more about turning off Facebook’s integration with websites that you have connected to your Facebook account by visiting https://www.facebook.com/help/211829542181913.
· Google: You can customize your experience with advertisements through Google services by visiting https://support.google.com/ads/answer/2662856/control-the-ads-you-see-android?hl=en. You can opt out of having your website activity available to Google Analytics by visiting https://support.google.com/analytics/answer/181881?hl=en and installing the Google Analytics opt-out browser add-on available at https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh?hl=en.
Do Not Track (“DNT”) is a concept promoted by certain regulatory authorities and industry groups for development and implementation of a mechanism that would allow internet users to control the tracking of their online activities across websites. Currently, various browsers (including Edge, Firefox, and Safari) offer a DNT option that allows a user to set a preference in the browser to not have his/her activities on the internet tracked. You can usually access your browser's DNT option in your browser's preferences. When a user’s browser is set to DNT, some cookies and other tracking technologies may become inactive, depending on how the website visited responds to DNT browser settings. If that occurs, the website visited will not recognize you upon return to that website, save your passwords or user names, and some other features of a website may become unavailable or not function properly.
Given the lack of a standard in the industry or any clear regulatory guidance on this issue, our Website may not always comply with DNT signals from your browser.
Some content or applications, including advertisements, on the Website may be served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
We may use information that we collect about you or that you provide to us, including any personal information:
· To present our Website and its contents to you;
· To provide you with information, products, or services that you request from us;
· To process your bookings, purchases, payments, cancellations, and credits, and to administer your account and any prepaid packages;
· To verify your identity and age, administer admission to our facility, and maintain records of your acceptance of the Guest Waiver;
· To protect the safety and security of our facility, guests, and staff, including through our CCTV cameras located throughout the facility (but not in private areas such as change rooms), and to investigate and respond to incidents;
· To fulfill any other purpose for which you provide it;
· To provide you with notices about your account and/or the Services;
· To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection, if needed;
· To notify you about changes to our Services;
· To allow you to participate in interactive features on our Website, if any;
· To develop and improve our products and services;
· For behavioral tracking, profiling and advertising;
· For any other purpose as needed for our business;
· In any other way we may describe when you provide the information;
· For any other purpose with your consent; and
· To contact you about our Services, promotions, and events that we think may be of interest to you, including by email.
We prefer to keep your personal information accurate and up to date. If you would like to change your contact information, please update it through your account, if available, or contact us at privacy@greenwichvillagebaths.com. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable (but we may retain prior information as business records).
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may disclose personal information that we collect or you provide as described in this privacy policy:
· To our affiliates;
· To contractors, service providers, and other third parties we use to support our business and assist us in providing services and offering our products, including payment processors and booking, scheduling, analytics, email, and advertising service providers;
· To the holder of a prepaid package or other person who booked your visit, to the extent reasonably necessary to administer that booking;
· To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company's assets or stock, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about users of our Services is among the assets transferred;
· To fulfill the purpose for which you provide it;
· For any other purpose disclosed by us when you provide the information; and
· With your consent.
We may also disclose your personal information:
· To comply with any court order, law, or legal process, including responding to any government or regulatory request;
· To enforce or apply the Terms of Use, including this privacy policy, and any other agreements between us, including for billing and collection purposes; and
· If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
We have implemented measures intended to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone and to change your password from time to time. We also highly recommend that you use a password that is dissimilar to and cannot be easily found by unauthorized third parties who may have obtained your login credentials to other sites. Keep in mind that if you use the same password for all websites, if someone obtains your credentials for one site, they may be able to then use those credentials to log into any other site you use.
Unfortunately, the transmission of information via the internet is not completely secure. Although we try to protect your personal information, we cannot guarantee the security of your personal information transmitted through or collected through the use of our Website. Any transmission of personal information is at your own risk.
We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
SMS Marketing Program
Emails
We may send you emails about your appointments and bookings, and also about marketing. You cannot unsubscribe from transactional messages showing your appointments, bookings, cancellations or other transactional information about our facility (e.g., our facility is closed for an upcoming holiday).
You may unsubscribe from marketing and promotional emails by using the “unsubscribe” link at the bottom of each such email you receive.
California Civil Code Section 1798.83, known as the “Shine the Light” law, permits users of our Services who are California residents to request and obtain from us a list of what personal information (if any) we disclosed to third parties for their direct marketing purposes in the preceding calendar year, and the names and addresses of those third parties. You may request this information from us no more than once a year, and we will handle such a request free of charge. To make such a request, please send an email to privacy@greenwichvillagebaths.com.
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by email to the email address specified in your account, if applicable. We may also post a notice on the Website home page. The date this privacy policy was last revised is identified at the top of this page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.
To ask questions or comment about this privacy policy and our privacy practices, contact us at: